Consumer Reviews and Legal Battles
Imagine suing customers who give your show bad reviews? Well, there are companies doing just that as I type. Wow! According to the story that profiled the review website Yelp, “In the last two years,...
View ArticlePutting the Twitter Breaks on for a Moment
Hype + more hype = Twitter. You hear it and see it on every news outlet and it would feel nothing short of irresponsible to not really question if Twitter is simply a byproduct of hype or if it’s...
View ArticleWhy Twitter Rocks?
I think the most confusing thing for most marketers to wrap their head around in using Twitter is that there really are so many ways to use it. The reality is you can use it for driving sales,...
View ArticleA Twitter Idea Gone Horribly Wrong
Here’s an unfortunate example of good intentions gone horribly bad. A local news station used interactive billboards that pulled in the latest tweets from their Twitter page and, well, I’ll let the...
View ArticleRestructuring That Damn Broadway Email Discussion
I think many people in the industry would agree with me that Broadway’s greatest missed marketing opportunity is the way we communicate with our customers. I think it’s safe to say that we don’t say...
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Word of Mouth in the New Age of Social Media.
Creating Word of Mouth Jim Royce, April 2010 We’re in an economic time when every business and arts organization needs to look intently at its core audiences. They already know you and may be easier...
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Why Chocolate is better than Phantom?
Over the last two months, I had the chance to embrace my inner ‘Michael Palin‘ and traverse across several continents. I’ve checked out New York during Broadway’s busiest summer period, the London’s...
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The Streisand Effect
For those of you unfamiliar with the “Streisand Effect”, the term is based on the online phenomenon in which attempting to censor or remove a piece of information has the unintended consequence of...
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Does this “social media stuff” drive sales?
It really does begin to feel like a broken record. “This social media and engagement stuff is quite exciting, but does any of this really drive ticket sales?” I must get asked this question at least...
View ArticleBroadway Discounts Gone Wild
So, who actually pays full price for Broadway tickets anymore? I asked our friends at Telecharge some pretty straight forward questions about the use of discount codes on their ticketing system. The...
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